What is coaching and how does it differ from counseling? While the services are similar, the structure of the sessions is quite different. Counseling tends to be focused on examining the past, looking for solutions to emotional concerns and healing from a wide variety of wounds such as a trauma, divorce, loss, etc. A counselor must be licensed in the state of Texas and operate under the ethical code provided by the Board of Professional Examiners. Coaching provides a distinct service that assists clients in working on their goals for the future and creating a new life path. All coaches at Planting Seeds will be certified by iPEC, an ICF-accredited training program.